Hope Emerges - Empowering Women

Empowering Breast Cancer patients to love the skin their in.

For women facing breast cancer, the daunting decision to have a mastectomy can lead to feelings of loss, grief, insecurity and self-doubt.

To change the conversation around mastectomies and breast reconstruction, I developed the Hope Emerges Campaign, changing the conversation from one of fear and taboo, to one of empowerment.

I approached photographer, Lara Boddington, film maker, Simon Templeton and web developer, Tom Batchelor about the concept and they came on board giving their professional time to develop the campaign.

We launched the campaign across Social Media, which resulted in the images going viral and getting taken down by Facebook which resulted in media interest here and overseas. We secured features on Seven Sharp, NZ Herald, radio, online and international coverage. Subsequently, similar campaigns were established in Australia and the UK.

For more information visit: www.hopeemerges.co.nz