NZ Sculpture OnShore 2016

New Zealand's Largest iconic outdoor sculpture exhibition.

NZ Sculpture OnShore is a vibrant and iconic cause driven art event, established as a major fundraiser for NZ Women’s Refuge. 

It is the largest and longest running sculpture exhibition in New Zealand featuring over 100 artists including Paul Hartigan, Virginia King, Chris Moore, and Jack Marsden Mayer. 

I had the opportunity to work on the 2016 exhibition, developing and implementing the events new digital and PR strategy. 

Positioned as a premium and iconic event on the New Zealand arts and events calendar, we set about launching a new look and feel website, showcasing the outstanding artistic talent featured at the exhibit.

Integrated into the digital strategy, we created excitement and buzz leading up to the event by developing a “behind the scenes” video series promoting the event across targeted social media channels.  Our social media reach demonstrated a 300% growth across all digital platforms with our video series achieving in excess of 250,000 views.

In addition to our social media success, we secured key features on Seven Sharp, the NZ Herald, regional newspapers, magazine, online and radio.