Cause Related PR White Paper

The practice of cause-related Public Relations has become more popular in recent years within both the not for profit and business sector. The introduction of Corporate Social Responsibility programs, organisational triple bottom line reporting and increased consumer awareness of environmental and social issues has also fuelled this growing trend. This white paper discusses the key thoughts from industry experts and practice in the area of cause-related Public Relations using underlying PR theory and practice.

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I'm not done yet

“The human spirit is stronger than anything that can happen to it.”

C.C. Scott

Chapter 1: I’m not done yet.

Where to even start about my life? It’s 2015, I’m 42 years old and I want to celebrate lifting the pension by jumping out of a plane solo. I want to feel the exhilarating rush of wind against my face as the earth rises to meet me.

You see, I just can’t stand a boring mundane life. It has to be filled with adventure and excitement. I must admit though, I would rather pass over the events of these last few years. There was the disastrous marriage; then both my baby girl and I got diagnosed with cancer; she passed, I survived and all the while I was stuck 12,000 miles away from home.

Many people have asked how I survived it all; others have told me that it has happened to me for a reason; some even told me that God loved my baby more. I have no answers, right or wrong. All I do have is my own belief and convictions about the whole thing and what I can do about it.

To paint you a picture of the person I was and who I have become, I need to take you back to the start...